Marshall Goldsmith Coaching 1

experienced Sales Leader Coaching

Existing Sales Leaders looking to improve their effectiveness and move to the next level.


The major challenge faced by Sales Leaders today is NOT the understanding of the skill, Leadership (Know How) BUT it is the practicing of their understanding of the skill, Leadership (Show How).


This program enables leaders to achieve positive and measurable changes in their Leadership behavior.


It is a continuous improvement system for themselves.


Following and actively participating in this program, you will be able to:

  • Improve Team Culture and Business Performance

  • Improve your Leadership Brand and be recognized as a High Potential Leader

  • Advance your Career

This is a 12-month Coaching Engagement

Marshall Goldsmith Coaching 2

NEW Sales Leader Coaching

New to Sales Management or an Individual Contributor looking to move into Sales Management.


Improve your stakeholder relationships and drive performance.

One of the reasons people are passed over for promotion is their perceived ‘undervalued’ leadership brand.

If you could measurably grow your leadership effectiveness and build your brand capital, would this make you more promotable and your team more successful?


  • Do you know how you are perceived?

  • Do you understand the few leadership behaviours you need to improve to move to the next level?

  • Do you have a strong desire to work on the above items and make a difference to how you are perceived and your leadership effectiveness?

This 6 to 9-month Coaching Engagement.

Marshall Goldsmith Coaching 3

sales TEAM


Build Sales Team effectiveness, Account Team Alignment or Customer Focus across internal department matrix alignment.


Any Team that wants to take their performance to another level.


Be the conductor of the orchestra, improve the solo performances, improve the overall outcomes whilst at the same time really understand each individual’s strengths, needs and the foundation of their behavior values and tendencies.


This Improvement in Team effectiveness journey includes:

  • Understanding of the whole team’s perception of real leadership

  • A common definition of Team Success

  • Reducing conflict and friction in team dynamics and wider stakeholder engagement

  • Holding each other accountable for the teams' effectiveness and success.

This is a 12-month Coaching Engagement.


Stephen has given me invaluable guidance on how to coach and develop my direct reports, helping me to navigate through some difficult decisions. Perhaps more importantly, Stephen has helped me identify and implement new strategies to build-out our sales office in Singapore. I would recommend him to anyone looking to acquire new skillsets and further their careers. 


Celine Zuberek


Perception is Reality

- It is not how you see yourself:  It is how others see you

After much research, Stephen decided to utilize the Marshall Goldsmith Stakeholder Centered Coaching Process because he could adapt it to focus on Sales Leaders and some of the challenges unique to their environments.

Stakeholder Centered Coaching, developed by Marshall Goldsmith, is a highly effective, transparent, structured, and time-efficient process that works.

Marshall's successful approach to executive development and coaching includes a strong emphasis on the involvement of stakeholders, implementation of change, and follow-through to measure growth in leadership effectiveness. 

In the end, the only thing that counts is leadership growth i.e., leadership (behavior) effectiveness on the job as perceived by stakeholders. 

As Marshall puts it: "Leadership change and coaching are simple -  but not easy!" 


These programs :

  • Supports successful people (including High Performers and High Potential Individuals)

  • Grows Leadership Behaviour Effectiveness in the professional work environment

  • Using a well-defined process for between 6 to 12 months

  • Acknowledged by Stakeholders

  • Face to Face and Telephone Based

  • Creates Results - Guaranteed


In Sales, we know that perception is reality, so improving your stakeholder's perception of you is key to your success.


This methodology fits well to help you grow your leadership capabilities and your personal brand with your important stakeholders.

Many of the Fortune 500 companies and many other notable organizations have been using Marshall Goldsmith Stakeholder Centered Coaching to measurably grow the Leadership effectiveness of their executives and their teams. Recent examples include:


I had the pleasure to work with Stephen and found him to an incredibly sharp individual that can easily move from a very broad perspective to the most important details. A great coach and mentor. I would work with Stephen again in any situation.

- John (Jian) Dong


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